photography tips

What Every Family Photographer Can Do to Create Connection During a Photoshoot

Elena S Blair Education For Photographers art of lifestyle photography

One thing I really want you to know is that connection starts with you. Before you can create meaningful photography you have to be able to connect to your subjects, even if you have only just met them.

This may sound impossible but it's doable.

Get the know the family and be relatable.

Creating connection within a lifestyle photograph is twofold. You are creating connection between the subjects you are photographing and you are also creating connection with the viewer.

When a viewer is drawn into a photograph they are connected to it, it builds interest and depth.

I believe for someone to feel something when they view a photograph something had to have been felt when the photograph was made.

You have to put genuine effort into getting to know your subjects and also be relatable so that they feel comfortable opening up in front of your lens.

I do this by having an effective client questionnaire completed prior to the shoot. I make sure to ask about each family member and simply ask them to tell me about their family. I am always surprised by how much info they give me.

I also work hard to connect with my families. I talk openly with them during the whole session to make them feel at ease. I truly enjoy getting to know them and want them to know that I care about who they are.

Because I create an environment for them to connect with me, I am able to create more authentic and connected photos.

So, really work hard to make a connection with your families. The results will be amazing!

Ready to take your lifestyle photography to the next level? Check out my free mini course download: How to Create a Relaxed Family Session!

How to conquer your fears to achieve your goals

conquer your fears  tips for entrepreneurs Elena S Blair Education For Photographers

I know you have heard this so many times but I am going to go ahead and say it again.

You are your own worst enemy.

You may not even realize it, but fear is probably holding you back from so many things you are trying to accomplish.

You might be thinking, “woman, I want to make six figures, I am not afraid of that.” or “I want to book out months in advance, there is no fear there.”

But I invite you to explore this concept a little.

For example, say you do have some big monetary goals but for some reason you aren’t reaching them. Perhaps you want to make six figures. You may actually be afraid of this. Afraid of what people will say if you are asking for significant money for your photography services. Fear that having a lot of money may change you. Fear that you don’t have what it takes to bring in that kind of money. Fear, fear, and more fear.

Or let's use the bookings you want for example. Say you want to book 2 shoots a week. You may actually fear this. Perhaps photography is your side hustle and you are worried you won’t actually have time for this. Or maybe you are afraid that there aren’t enough people in your area to even make this booking goal a reality. Perhaps you are afraid your competition is taking these bookings from you. Maybe you are afraid that you will be called a fraud and that you won’t know how to handle these sessions. Again, fear, fear, and more fear.

The reason I am sharing this with you is because it happens to me all the time.

I often get in my own way of success.

The very first step in conquering your fears is to name them. Sit down and think about what you want to achieve and ask yourself what fears might be getting in your way. Write them down. Then, explore where those fears are coming from, what they are rooted in. Now, bust through those fears. Tackle them one by one. Call them out.

Nobody can get you to your goals but you. Take a look at this concept, kiss fear goodbye and invite abundance.

You got this.

Xoxo,

Elena

P.S. if you’re looking for motivation and accountability, download this free goal setting guide!

What does the term "lifestyle" even mean?!

lifestyle family lifestyle newborn what does lifestyle mean elena s blair photography education

The term “Lifestyle”

I wanted to talk a little bit about the term "Lifestyle" since it is one that is quite often thrown around in our industry and it is what people of use to describe my work.

The words we use to describe our work matter very little in my mind. What matters is how I work makes those who view it feel.

However, as humans we like to label things and use words so Lifestyle it is. ;)

What is “Lifestyle” photography?

Lifestyle photography sits comfortably between traditional portraiture, which is more posed, and documentary photography which isn't posed at all.

Lifestyle photography is a more emotive approach to photography, really allowing you to break some rules and express yourself creatively.

Lifestyle photographs typically captures the essence of the humans you are photographing, really capturing a little piece of humanity. It often includes movement, loving gestures, and often environmental storytelling.

Lifestyle photography means that you are going beyond stiff and boring portraiture to capture the true personality behind the humans you are capturing.

What I do want you to remember is that Lifestyle photography does require quite a bit of guiding and directing. But it does give you the room to express yourself more creatively, I think.

There you have it... a very simple explanation of lifestyle photography. I hope that helps.

Have a great week!

xo,

Elena

P.S. Are you interested in learning more about Lifestyle Newborn Photography? Or maybe you want to brush up on your Lifestyle Family Photography? I have free education just for you ;) Click the buttons below and have at it!

How to attract high quality clients with a high quality portfolio

high quality clients high quality portfolio Elena S Blair Education For Photographers

Hey there, friend!

I hope you are enjoying your summer.

I wanted to talk to you about something very important and that is your portfolio.

There are two main things I want you to focus on when you are preparing your online portfolio.

Your portfolio should be a place where you:

1. Show your best work.

2. Show the work you want to attract.

This can be tricky when you are first starting out or trying to make a shift.

For example, if you want to attract clients who appreciate emotive lifestyle images YOU CAN'T post images that aren't in this fashion. If you have a portfolio full of images of everyone perfectly posed and all looking at the camera then that is what you are going to attract.

Clear as mud?

Okay let me go deeper.

I strongly believe that you should push your portfolio to its limits. For example, if you check out mine, there are no photos of everyone looking at the camera. Do I take shots like that at every single session? You bet. But I never show those images on my portfolio or online. Why? Because I want to be absolutely sure that the clients I am attracting are connected to my true artistic style.

As I mentioned above, you have to only show your best work. I see so many photographers with super out of date portfolios full of images that are not their best work.

Don't do that.

How can you expect to attract high quality clients if you aren't showing high quality work?

Now I get it. When you are learning your work will change and grow rapidly. So this means that your portfolio needs to reflect that. Go in regularly and remove your subpar work and replace it with your better work.

Your portfolio is where you show off your talents and skills AND where you share your unique style.

Okay, friend. So ask yourself this. 1. Am I showing my best work? & 2. Am I showing what I want to attract?

You got this!

xo,

Elena

P.S. I have a free mini course that I think can help you! Hit the button below for three steps you can take right away to ensure that your clients arrive relaxed and ready for a laid back and fun family session experience.

Stop doing what you "should" do and do what feels right

create before you consume tips for entrepreneurs Elena S Blair Education For Photographers

If you are at all familiar with my newborn work you know that it is completely "Lifestyle."

Now the words we use to define our work aren't really important. What is truly important is the feeling behind our work.

My newborn work is family and baby centered. I don't pose my newborns on a beanbag and rarely take them out of their parents arms.

But it didn't used to be that way. Until about four years ago I was still operating as a traditional "posed" newborn photographer. I had the beanbag, brought the heater, and even had the props.

And if you know me you know that this so so NOT me.

But I was believing the lie that in order to make money doing this I had to do it a certain way. I had to pose babies because that is what my families would expect.

After I gave birth to my third daughter I realized that this was so not in align with my artistic vision and my values.

Right then and there I rebranded, took every posed image off of my website, and started over.

Guess what happened? My newborn business exploded. Why? Because people can sense when something isn't coming from a place of passion. When something isn't authentic.

So if you are doing something that just doesn't feel right, don't be afraid to make a change. I know it is scary to do that, but I am here to tell you that you can and that you SHOULD.

I hope you all are having a fantastic week!

Be you!!

xo,

Elena

P.S. If you are curious about Lifestyle Newborn Photography and how to get started or make a change to this type of Newborn Photography in your business, grab my free download "Getting Started With Lifestyle Newborn Photography” by clicking the button below.

My number one trick for "posing" newborns

One of my favorite things to do when posing newborns is to use the parents' hands.

Now I use the word "pose" loosely as I do very minimal, newborn led posing.

But I do like to get some shots of the baby alone on the bed, awake or asleep, if the baby is okay with it.

Simply ask the parents to come and hold the baby firmly in the position you desire. This allows you to capture the newborn with their parents loving hands on the baby, which is a beautiful shot, then allows you to capture the newborn alone. The baby is usually very calm after he or she has just been comforted by familiar hands.

Parent’s hands:

lifestyle newborn posing baby led Elena S Blair Education For Photographers

Calm baby:

calm+baby+newborn+posing+elena+s+blair+photography.jpeg

Try it out next time you photograph a newborn. Let me know how it goes.

xo,

Elena

P.S. I have a FREE downloadable guide to get you started with lifestyle newborn photography. Click the button below to get it sent straight to your inbox!

Work smarter, not harder in your photography business

work smarter not harder with honeybook Elena S Blair Education For Photographers

I get asked about time management literally every day. Listen, I don't have more hours in my day than you do.

I am a single mom. I have a full time business. It's a lot.

But what I have learned is that you have to streamline your work and develop systems in order to keep things running smoothly and efficiently.

This past year I signed up with Honeybook. Honeybook is a super easy to use studio management software that has so much power. But my favorite thing Honeybook does is that it allows me to quickly respond to inquires with click of the button email templates.

I made a little video to show you this feature and why I love it so much. If you sign up with Honeybook using any of the links I have shared in this email or in the description on the video you will get 50% off your first year. That is a HUGE saving.

Work smarter, not harder! 

You can see the video by going to the following link:

https://www.youtube.com/watch?v=_NNXLfujTRI&feature=youtu.be

I hope this is helpful for you. :)

xo,

Elena

P.S. You can try Honeybook for 50% off by clicking the button below!

Why it's so important to create before you consume

create before you consume tips for entrepreneurs Elena S Blair Education For Photographers

We live in a magical time where we have access to entertainment, art, and friendship literally in the palm of our hands. I will be the dork here and say that the power of the internet still blows my mind.

However, this instant access, instant gratification, instant everything has many downfalls in my opinion.

I could bore you and go on and on, however I won’t do that. Instead I am going to share with you one major downfall that I feel can be detrimental to your creativity, your confidence, your mindset, and ultimately the growth of your business.

This downfall is the comparison game. I play it EVERY SINGLE DAY and my gut says you probably do too. Am I right?!

You scroll through Instagram, Facebook, Pinterest, Twitter, etc and you are flooded with so much beauty and talent. You are flooded with people showing themselves looking absolutely gorgeous doing epic things, creating incredible art.

Cue the inner narrative:

“Wow, my photography is so boring. Why can’t I use light like that?”

“I need that lens. I need that camera.”

“I look like a slob. My kids look like ragamuffins.”

“I don’t travel enough. I don’t spend nearly enough time in bed with gorgeous lattes.”

“I suck at all things and will never be able to be half as much as these bad asses, I quit.”

Yeah, you know what I mean don’t you?

Here is the thing. Inspiration is a beautiful, wonderful, motivating thing. But it can also bring you down to a place that is hard to get up from. And it can also suck so much time out of your life that you don’t get half the things done you were capable of.

But here is the good news, my friend. I have a very simple solution, a practice really, that I have been implementing and it has changed my life.

I now have a hard and fast rule. Create before you consume! Create before you consume!

It is almost meditative and I will admit it was hard to implement. It took some major self control to not roll over, grab my phone, and start binging on all things social media.

Now, I wake up, make my coffee, meditate for 5 minutes (that is it) and then I create something. That can be as simple as writing a blog post, writing an email like this one to you, editing an old personal photo, writing a note to my best friend, scheduling my own Instagram feed or facebook posts, culling a session, working on one of my upcoming talks or retreats…. ANYTHING BUT CONSUMING.

Then, when I do start guzzling social media (because I absolutely do) I come from a more firmly rooted place. I feel more sure of my own abilities to be a creator and I look at others from a more subjective place.

I urge you to try this. Create before you consume. See how it changes your mindset. And let me know if it helps.

xo,

Elena

P.S. I want you to start achieving your goals! What better way than this handy goal setting guide ;)

The common misconception about lifestyle family photography

common misconception about lifestyle family photography Elena S Blair Education For Photographers

I wanted to share with you a common "lie" I hear about Lifestyle Photography. Hang with me?

One thing I see all the time on social media, and from well known or talented Lifestyle Photographers at that, is they say things like "I just adore in between moments." Or, "I am obsessed with capturing candid shots." Or, "I hate posed photos."

And this always makes me do a silent eye roll. Why? Because it is probably not true and I think it confuses new photographers or even potential clients. Because the truth of the matter is that most "in-between" moments or "candid" moments were orchestrated. They were posed and directed.

Now if you have seen my work you know that my families don't look posed or stiff in the least. But I am here to tell you that I pose and direct my clients 100%.

I am fortunate enough to be friends with some of the most well known Lifestyle Photographers in the USA and we all chat about how this is a very common misconception.

And it's simply unfair to new photographers.

Why is it unfair, you ask?

Because it sets new photographers us for total frustration. I should know, I was once one of them.

I would arrive at a shoot and want to create beautiful, carefree, laid back, romantic, amazing, moments. Moments that I thought were unfolding naturally for the photographers that I admired.

I was so frustrated and literally almost quit family photography because I thought I was simply not talented enough to capture those types of moments.

But thankfully I took a different approach and started being in control of my sessions 100% and I couldn't believe the difference. I realized that I actually had to direct and pose my families exactly how I wanted them.

Truth.

When I started doing this my work finally looked like I always imagined. My visions finally became a reality.

And my clients were happier too. They wanted me to tell them what to do. They wanted me to be the expert.

So I want you in on that secret. When you see beautiful moments captured, there was likely a skilled photographer directing that moment.

And you can do it too. Promise.

xo,

Elena

P.S. Take your family posing to the next level with my FREE family posing guide! Click the button below to claim yours.

Tips for photographers to stay motivated year round

stay motivated as a photographer Elena S Blair Education For Photographers

I will never forget the thrill of my first booked year. Finally, after lots of trial and error I managed to book up my fall months. It was amazing! I was finally making a good income with this photography gig and was really finding my way in business. 

Then January came and cue the crickets. My inbox was empty and so was my bank account. But what’s worse is my motivation was also in the tank. 

It is hard to stay motivated when you are judging success on inquiries. I get it. I have been there. Self doubt creeps in and you think "maybe this isn't for me?"

But it's not true, friend. This is for you! Here are a few things you can do right now to get your motivation back and start planning to make this year awesome! 

1. Start shooting for yourself again. I know my personal work goes by the waist side when my business is busy. I take the winter months to take a class, think about my art and really start picking up the camera for my own personal use again. 

2. Ramp up your in-home photography sessions. I will reach out to past clients and say that I am taking in home sessions for the months of January- March. This gets them thinking about me and excited about a new photo shoot option. (Photo above was an in home session.) 

3. Get business savvy. Guess what, friend? Having a photography business that thrives is about 20% art, 80% business. I now don't have a slow season. Sure, fall is far busier, however I have steady bookings all year long. Because I have learned how to be a good business woman. So dive in to business podcasts, education, and content. You have the art thing down, now it's time to get the business thing down. What better time to learn about business than when business is slow?

4. Diversify your business offerings. Ever thought about trying something new, like fine art school photography? It’s a great way to bring in income during slow seasons! And it’s an easy way to get your work in front of more families.

So, use this time wisely. Busy season will come again and you will be so much better prepared if you use this time well to educate yourself and to grow. You got this! 

xo,

Elena

P.S. Are you interested in seeing if fine art school photography is right for you and your business? Download this free quick start guide to learn all about it!