Schooled

A complete guide to fine art school photography

Do you love photographing babies, children and even tweens and teens and want to get more kiddos in front of your camera? 

Would you like to make significant income while simultaneously eliminating a slow season for your photography business? 

Are you just starting your business and need to get more clients inquiries in your inbox and more money in the bank?

Are you ready to offer something fresh and fun?

If you answered yes to any of these questions, this class is for you! 

What didn’t I learn from this course? I’m so excited to have all the tools and confidence to go out and present a valuable product I believe in. Elena leaves no stone unturned and I’m sure Fine Art School Portraits is the key to taking my new business to the next level.
— Emily Dowell

 

So how is this going to work?

This course is broken up into four modules and a bonus materials module. The modules are videos. Note: You will NOT be able to download course materials and videos. You will only be able to access this course via your login. And please be aware, IP addresses are monitored so be sure to keep your login to yourself.  

You will be able to access and download all of my School Photography templates including emails, model releases, contracts, checklists, and more!

You will have access to a private Facebook group where you can ask questions and interact with your peers. This is a self-paced class and due to the volume of students, Elena will not be able to regularly answer questions. However if you are part of The Connection, Elena will be hosting live Q&As once per month and will try to answer as many questions as she can!

We encourage peer support and the private Facebook group is an excellent resource for that.


What exactly am I going to learn?

How to get started

How to contact schools (complete with email templates!)

What equipment you need and where you can buy it

How to prep for photo day

Technicalities on photo day (camera settings and lighting so you get the images right straight out of camera)

How to organize photo day with many students

How to organize files

How to edit files quickly and consistently

How to organize files for upload to proofing galleries

How I present proofs to families

Pricing and packages

What to offer to schools as far as services

How to fill large volume orders

How to do all of this with a very tight turn around (I have the photo galleries ready to view in less than a week from shoot day. My systems are tidy and fast and super easy to follow. I promise.)

Packaging

Photo delivery both digital and physical prints

So basically EVERYTHING you need to know. 

I always thought that ‘Fine Art’ photography was too stiff and formal for me, but I was SO wrong! Elena shares an incredible amount of information in this course, from planning and marketing, to shooting and processing, to bringing in orders and wrapping up. She pours out her heart to encourage other photographers to be open minded enough to take a leap of faith and give school portraits a try. I have gone from apprehensive and even scared to excited and motivated all because of this course!
— Ashley Steers Volker


Module 1

In the first module we discuss everything you need to get started. Even if you aren't yet in business, I got you covered.

  • You will learn what equipment you need, my recommended editing and proofing software, and how to set up your website.

  • You will learn how to build a portfolio (even if you have never done this before.)

  • You will learn how to set up pricing for profit and simplicity.

  • Then I will teach you how to actually get schools to photograph and how to communicate with them.


Module 2

In the module we will go into everything that is necessary to prepare for photo day.

  • What you need from the school

  • Scouting locations at the school

  • File preparation and organization

  • This section is complete with timelines and checklists.


Module 3

In this module we will dive into everything you need to know to have a successful photo day.

  • Lighting

  • Technical tips like camera settings etc

  • Child interaction

  • How to properly keep large volume shooting organized

  • working with an assistant


Module 4

In this module you will learn everything you need to do after the shoot is complete.

  • File organization

  • Editing in large volumes efficiently

  • Proofing for parents and schools

  • Product ordering

  • Packaging

  • Product delivery


Plus dozens of video tutorials, templates and a complete behind the scenes video of a school shoot.

I want to make sure this course is right for you.

I highly recommend that you watch my free intro webinar to Schooled. It’s less than an hour of your time, and for your convenience there’s one running every single day. Simply click the button below to grab a seat during a time that works best for you!


You’ve watched the webinar and now you’re ready to sign up.

You can purchase Schooled for the one time price of $147 and you will immediately be granted lifetime access to the course. Please note: You will NOT be able to download the course or videos. You will only be able to access Schooled through this website and with your login.


OR

If you decide to enroll in The Connection, you are agreeing to pay $24.99 per month for a 12 month membership or $39.99 per month for a six month membership. Once you enroll, you will immediately be granted access to ALL of Elena’s courses, including Family Posing Made Easy and Lifestyle Newborn Photography Made Easy. You are also guaranteed access to every course that Elena releases herein after, including Lifestyle Maternity and Confidence Building.

 

 
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“From this we got our business off the ground.”

Besides the extra income, we asked Bronwyn and Sharon of Ireland-based Hippy and Bloom Photography if they could tell us what the most valuable part of taking Schooled was. “EVERYTHING! The set up with background and natural light positioning. Having fun with the kids, camera settings, relaxing about technically sharp etc, culling, batch editing in photoshop, ordering process....the list goes on!!!”

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Jen’s additional revenue stream brings in almost $15k per year

“Every aspect of the Schooled course was useful, particularly the videos explaining the set up, equipment and ordering process,” Jen says. “The Facebook community has continued to be an amazingly valuable source of ideas, tips, and support over the last 2 years!!”

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cami doubled her annual income and provides a comfortable experience for kids with special needs

“I had been offering school portraits to preschools for a while, and I was interested in offering them to larger schools, especially for schools with special needs kids… Schooled looked like a great resource for rounding out my shooting experience with the business side of things for larger schools.”

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5 schools down, $1,500 made per school and an increase in family photography inquiries

Katie has been a Schooled student for only seven months, but in that time, she has photographed five schools and pulls in over $1500 per school!

In addition to this increase in her annual income, Katie also says that a “big reason” she was attracted to the model of Schooled was to get more family photography clients, and sure enough, she has!

 

 Ready to take your photography business to the next level?

Simply choose one of the options below, create an account and decide which plan is right for you and your business.

 

Schooled: Buy the a la carte class for $147

If you purchase Schooled for the a la carte price of $147, you will immediately be granted access to the course and will have lifetime access to it. Please note: You will NOT be able to download the course or videos. You will only be able to access Schooled through this website and with your login.

The connection: Get Access to Schooled & All other courses for less than a dollar a day

If you decide to enroll in The Connection, you are agreeing to pay $24.99 per month for 12 months or $39.99 per month for six months. Once you enroll, you will immediately be granted access to ALL of Elena’s courses, including Schooled, Family Posing Made Easy and Lifestyle Newborn Photography Made Easy. You are also guaranteed access to every course that Elena releases herein after, including Lifestyle Maternity and Confidence Building.