THE BLOG

One of the most common questions family photographers ask when they want to start taking picture day photos for local schools is: “How can I pitch to a school director if I don’t already have school photos to show them?” It feels like a classic chicken-and-egg problem. But here is the truth: learning how to […]

This is the exact point where so many photographers tend to overcomplicate things and talk themselves out of taking action. They assume that adding schools to their studio means buying a massive cargo van, thousands of dollars in studio strobes, complex tethering setups, and a warehouse full of accessories. I want to set the record […]

When I first started photographing schools, I was still working two 12-hour shifts a week as a NICU nurse while trying to grow my photography business. I was already balancing a full-time job and a busy family. The last thing I was looking to do was make another huge financial investment or buy a studio […]

One of the absolute hardest parts about being a family photographer is how insanely seasonal your income can be. Fall comes around, and you are working yourself to the bone. Your calendar is jam-packed, you’re shooting every weekend at golden hour, and you’re editing late into the night. Then January hits. Suddenly your calendar is […]

If you’re a family photographer who has ever stared at an empty calendar during the winter season and thought, “There has to be a better way to make consistent income with my camera,” I have great news for you: school photography is the answer. And no, I’m definitely not talking about the stiff, awkward school […]

Grow A Family Photography Business If your business feels completely stuck right now, I want to reassure you: it’s not because you lack talent, and it’s definitely not because you need more ideas. It is usually because your effort is spread thin across too many disconnected tasks, rather than focused intensely on the few things […]