THE BLOG

One of the biggest challenges photographers face isn’t lighting or location, it’s posing. You want your families to look relaxed. You want your images to feel candid and full of connection. But when you’re actually in the moment, it’s easy to freeze up and wonder what to do next. If you’ve ever felt like your […]

When you’re photographing a family, you’re not just documenting what they look like, you’re capturing how they feel together. You are wanting natural family poses. Every family has its own rhythm, energy, and connection. If that connection isn’t present in the image, what you’re left with is simply a well-arranged group of people in nice […]

There is an electric energy that only happens at a photography conference. You’re surrounded by thousands of peers, the gear is top-tier, and the air is thick with the desire to “make it.” But behind the flashing lights of the stage, what does it actually take to build a career that lasts? Recently, I had […]

There is a specific kind of magic that happens when you stop focusing on the “click” of the shutter and start focusing on the “connection” of the industry. In our first-ever live recording of The Empowered Photographer, I had the immense honor of sitting down with a woman who has quite literally changed the trajectory […]

The “Hire vs. Automate” Dilemma When your schedule is packed and your inbox is overflowing, your first instinct is likely to hire help. However, in a high-cost market like Seattle, where minimum wage can exceed $22 an hour, hiring a human too early can decimate your profitability. Elena Blair suggests a different approach: photography business […]

If you’re a family photographer who feels the pressure of busy seasons followed by crickets… this might be the shift your business needs. Today I want to talk about something that completely changed the trajectory of my photography business: building a school photography business model alongside my family and newborn work. This isn’t about traditional […]