THE BLOG

I’ve been a professional photographer for 16 years, and when I first started this business, I definitely wasn’t thinking about CRMs, workflows, automations, contracts, or backend systems. I was simply a mom with a camera who loved photographing my own kids. Then people started asking me to photograph their families. Then their friends started asking. […]

(The Answer Might Surprise You) One of the single most common questions I get asked by family photographers looking to add picture days to their studio is: “What time of year should I actually start pitching directors?” My answer might surprise you: all year long. We book schools and receive new school photography inquiries throughout […]

If I were a lifestyle family photographer and wanted to make sure I brought in at least $5K a month during the cold winter season, I would stop trying to force more outdoor family sessions onto my calendar. After 16 years running my studio, I know how this cycle goes. Peak fall season is insane, […]

For years, my family photography business followed the exact same frustrating cycle. Fall came around and I was completely slammed, and then winter would hit and everything would grind to a halt. I hated it. Not just because my income dropped, but because of how wildly unpredictable it made my life feel. I could be […]

One of the single biggest misconceptions about adding picture days to your studio is that you need a trailer full of expensive, complicated lighting equipment. I want to set the record straight: you absolutely don’t. We still photograph many of our smaller preschools using simple natural light. If a school has a great window or […]

You have your sample portfolio ready. You know you can connect with kids and take beautiful portraits. Now comes the exact part that makes most family photographers nervous: how to book your first preschool photography client. How do you actually get a local preschool director to trust you and hire you for picture day? The […]