THE BLOG

One of the absolute hardest parts about being a family photographer is how insanely seasonal your income can be. Fall comes around, and you are working yourself to the bone. Your calendar is jam-packed, you’re shooting every weekend at golden hour, and you’re editing late into the night. Then January hits. Suddenly your calendar is […]

If you’re a family photographer who has ever stared at an empty calendar during the winter season and thought, “There has to be a better way to make consistent income with my camera,” I have great news for you: school photography is the answer. And no, I’m definitely not talking about the stiff, awkward school […]

Grow A Family Photography Business If your business feels completely stuck right now, I want to reassure you: it’s not because you lack talent, and it’s definitely not because you need more ideas. It is usually because your effort is spread thin across too many disconnected tasks, rather than focused intensely on the few things […]

The key to creating a profitable family photography business When I first picked up a camera to photograph my kids, I didn’t have a business background. I didn’t have venture capital, a massive team, or a secret insider shortcut. I was simply a mom with a camera who had a deep creative drive and a […]

Mini sessions are easily one of the most misunderstood offers in the photography industry. Some photographers run them and end up completely exhausted, wondering why they traded so much time for such a small profit margin. Others use them strategically to generate multi-thousands in revenue in a single weekend. The difference isn’t luck. The difference […]

A family photography model call can be one of the most powerful positioning tools in your toolkit. When executed correctly, they help you build a high-converting portfolio, test out a fresh aesthetic, shift your brand positioning, and attract a completely new tier of ideal clients. But if you aren’t intentional, they can also dilute your […]