THE BLOG

When you’re photographing a family, you’re not just documenting what they look like, you’re capturing how they feel together. You are wanting natural family poses. Every family has its own rhythm, energy, and connection. If that connection isn’t present in the image, what you’re left with is simply a well-arranged group of people in nice […]

There is an electric energy that only happens at a photography conference. You’re surrounded by thousands of peers, the gear is top-tier, and the air is thick with the desire to “make it.” But behind the flashing lights of the stage, what does it actually take to build a career that lasts? Recently, I had […]

There is a specific kind of magic that happens when you stop focusing on the “click” of the shutter and start focusing on the “connection” of the industry. In our first-ever live recording of The Empowered Photographer, I had the immense honor of sitting down with a woman who has quite literally changed the trajectory […]

The “Hire vs. Automate” Dilemma When your schedule is packed and your inbox is overflowing, your first instinct is likely to hire help. However, in a high-cost market like Seattle, where minimum wage can exceed $22 an hour, hiring a human too early can decimate your profitability. Elena Blair suggests a different approach: photography business […]

If you’re a family photographer who feels the pressure of busy seasons followed by crickets… this might be the shift your business needs. Today I want to talk about something that completely changed the trajectory of my photography business: building a school photography business model alongside my family and newborn work. This isn’t about traditional […]

If you’re a photographer who says you hate social media, I want to gently challenge that. Do you actually hate it?Or do you hate how you’re using it? This conversation came up during a live Q&A inside my Course Creation and Autopilot Sales class, and it was too important not to bring to the podcast. […]