THE BLOG

Let’s get something straight: passive income doesn’t mean doing nothing. It means doing the work once and getting paid for it again and again. This morning, I checked my numbers from the day before and here’s what I saw: $1,978.50. Earned while I was sleeping. That income came from the digital products I’ve created, mini […]

Let’s be honest, constantly posting on Instagram and chasing the algorithm is exhausting. If you’re tired of relying on social media for bookings, you’re not alone. The good news? You don’t need to go viral to have a thriving photography business. In fact, some of the most effective ways to get clients happen off social […]

The Elena S Blair Education Facebook Group isn’t your average social media space, it’s a dynamic community for lifestyle photographers who want to connect, grow, and stay creatively inspired. Whether you’re new to photography or a seasoned pro, this online group is a supportive and uplifting place to share your work, ask questions, find fresh […]

When I started my photography business, I was raising babies at the same time. I would squeeze in editing during nap time, schedule photoshoots on weekends, and work late into the night after everyone went to bed. I thought I was building a business that would give me creative and time freedom, but in reality, […]

In 2012, I made a decision that completely shifted the course of my life. At the time, I was working full-time night shifts as a NICU nurse, raising a four-year-old and a one-year-old, and running a small photography side hustle. I never imagined photography could become a full-time career. Honestly, I didn’t even know it […]

Let’s clear up one of the biggest myths in the photography world. Profitability has nothing to do with choosing the “right” pricing model. But which of the photography pricing models is right for you? Any photography educator will tell you their way is the best way, especially if they are selling a specific method. But […]