THE BLOG

As a photographer balancing business and family, I used to chase the elusive idea of work-life balance. I thought I had to be 100% present in every role—a great mom, a successful photographer, a creative artist, and a supportive friend—all at once. But I quickly realized something: balance is a myth. It’s an impossible goal […]

When I first started newborn photography, I followed what I thought was the industry standard. I brought a giant posing bag, a space heater, and a pile of props to every session. I spent hours carefully positioning tiny babies into curled-up poses, ensuring every little finger and toe was placed “just right.” And honestly? I […]

The ESB Education Facebook Group is more than just a Facebook group—it’s a thriving online community where lifestyle photographers can connect, learn, and uplift one another. Whether you’re an aspiring or experienced photographer, this positive space is designed to inspire growth and creativity. Each month, we host the Monthly Photo Contest, giving members a chance […]

Eleven years ago, after welcoming my third baby into the world, I found myself at a crossroads in my newborn photography journey. At the time, I was deep into traditional posed newborn sessions—carefully arranging tiny props, meticulously positioning each baby, and spending hours perfecting every detail. On the surface, my business was thriving. My schedule […]

Photography is more than just capturing moments; it’s about creating a seamless process that allows you to focus on your art while building a thriving business. In a recent episode of Workflows, I had the pleasure of speaking with Scott Wyden Kivowitz about how I’ve transformed the school photography industry with an authentic and efficient […]

Mini sessions are a fantastic way to offer clients a bite-sized photography experience while generating significant income. But to truly succeed, you need to structure them strategically. Here’s a step-by-step guide to hosting a profitable fine art mini session event that will have clients lining up for more. What Makes a Mini Session? Mini sessions […]