THE BLOG

Grow A Family Photography Business If your business feels completely stuck right now, I want to reassure you: it’s not because you lack talent, and it’s definitely not because you need more ideas. It is usually because your effort is spread thin across too many disconnected tasks, rather than focused intensely on the few things […]

The key to creating a profitable family photography business When I first picked up a camera to photograph my kids, I didn’t have a business background. I didn’t have venture capital, a massive team, or a secret insider shortcut. I was simply a mom with a camera who had a deep creative drive and a […]

Mini sessions are easily one of the most misunderstood offers in the photography industry. Some photographers run them and end up completely exhausted, wondering why they traded so much time for such a small profit margin. Others use them strategically to generate multi-thousands in revenue in a single weekend. The difference isn’t luck. The difference […]

A family photography model call can be one of the most powerful positioning tools in your toolkit. When executed correctly, they help you build a high-converting portfolio, test out a fresh aesthetic, shift your brand positioning, and attract a completely new tier of ideal clients. But if you aren’t intentional, they can also dilute your […]

Have you ever wished there was a simple way to fill your calendar with dream family clients—without feeling like you have to post on social media 24/7 just to get noticed? That is exactly what boutique school photography did for my business. For over a decade, I’ve used a simple, stress-free system to photograph local […]

So how do you make real money in your photography business? If you sat down with me today and asked me how to make real money in your photography business, I am going to give you a bit of a hot take. I would NOT tell you to start with finding a new niche, tweaking […]