THE BLOG

When I started my photography business, I was raising babies at the same time. I would squeeze in editing during nap time, schedule photoshoots on weekends, and work late into the night after everyone went to bed. I thought I was building a business that would give me creative and time freedom, but in reality, […]

In 2012, I made a decision that completely shifted the course of my life. At the time, I was working full-time night shifts as a NICU nurse, raising a four-year-old and a one-year-old, and running a small photography side hustle. I never imagined photography could become a full-time career. Honestly, I didn’t even know it […]

Let’s clear up one of the biggest myths in the photography world. Profitability has nothing to do with choosing the “right” pricing model. But which of the photography pricing models is right for you? Any photography educator will tell you their way is the best way, especially if they are selling a specific method. But […]

I built my photography business with a newborn in my lap, a toddler at my heels, a camera in my hand, and a dream too big to ignore. Now it’s your turn to do the same. You’re not “just a photographer.” You’re not “just a mom.” You are a visionary, a creative, and a CEO […]

If you have been relying on word of mouth to grow your photography business, you are not alone — but it might be time to rethink that approach. Word of mouth feels great, but it is not reliable or predictable enough to build long-term success. I want to share with you the best marketing strategies […]

The Elena S Blair Education Facebook Group is more than just a place to scroll, it’s a vibrant online community where lifestyle photographers come together to grow, connect, and be inspired. Whether you’re just getting started or you’ve been shooting professionally for years, this group is a space designed for creativity, encouragement, and connection. It […]