THE BLOG

If you are a family photographer looking at your calendar during quiet months, you might be asking yourself: can school photography actually be profitable, or is it just a lot of chaotic work for tiny picture-pack sales? The answer is an absolute, resounding yes. When you shift your mindset away from traditional, stiff school pictures […]

When photographers decide they want to add picture day photos to their business, the very first hurdle they hit is usually a practical one: “How do you find schools to photograph, and how do you even get your foot in the door if you don’t have corporate connections?” It is easy to assume that big […]

One of the most common questions family photographers ask when they want to start taking picture day photos for local schools is: “How can I pitch to a school director if I don’t already have school photos to show them?” It feels like a classic chicken-and-egg problem. But here is the truth: learning how to […]

This is the exact point where so many photographers tend to overcomplicate things and talk themselves out of taking action. They assume that adding schools to their studio means buying a massive cargo van, thousands of dollars in studio strobes, complex tethering setups, and a warehouse full of accessories. I want to set the record […]

When I first started photographing schools, I was still working two 12-hour shifts a week as a NICU nurse while trying to grow my photography business. I was already balancing a full-time job and a busy family. The last thing I was looking to do was make another huge financial investment or buy a studio […]

One of the absolute hardest parts about being a family photographer is how insanely seasonal your income can be. Fall comes around, and you are working yourself to the bone. Your calendar is jam-packed, you’re shooting every weekend at golden hour, and you’re editing late into the night. Then January hits. Suddenly your calendar is […]