THE BLOG

There is a specific kind of magic that happens when you stop focusing on the “click” of the shutter and start focusing on the “connection” of the industry. In our first-ever live recording of The Empowered Photographer, I had the immense honor of sitting down with a woman who has quite literally changed the trajectory […]

The “Hire vs. Automate” Dilemma When your schedule is packed and your inbox is overflowing, your first instinct is likely to hire help. However, in a high-cost market like Seattle, where minimum wage can exceed $22 an hour, hiring a human too early can decimate your profitability. Elena Blair suggests a different approach: photography business […]

If you’re a family photographer who feels the pressure of busy seasons followed by crickets… this might be the shift your business needs. Today I want to talk about something that completely changed the trajectory of my photography business: building a school photography business model alongside my family and newborn work. This isn’t about traditional […]

If you’re a photographer who says you hate social media, I want to gently challenge that. Do you actually hate it?Or do you hate how you’re using it? This conversation came up during a live Q&A inside my Course Creation and Autopilot Sales class, and it was too important not to bring to the podcast. […]

The Power of Local Networking for Photographers While most creative entrepreneurs are fighting for attention on social media, Tristin Tracy was busy walking into boutique hotels in Santa Barbara. By identifying local networking for photographers as her primary growth lever, she moved from a career in fine jewelry to a thriving six-figure creative business in […]

The Shift from Generalist to Branding Photography Specialist Finding your branding photography niche is about more than just changing your Instagram bio; it’s about a total internal realignment. In this episode, Bonnie Phillips shares how she stopped “inching up” her income and finally gave her business a fair shot by leaning into her specialty: supporting […]