THE BLOG

Have you ever wished there was a simple way to fill your calendar with dream family clients—without feeling like you have to post on social media 24/7 just to get noticed? That is exactly what boutique school photography did for my business. For over a decade, I’ve used a simple, stress-free system to photograph local […]

So how do you make real money in your photography business? If you sat down with me today and asked me how to make real money in your photography business, I am going to give you a bit of a hot take. I would NOT tell you to start with finding a new niche, tweaking […]

How to start a photography business Eighteen years ago, when my son was born, I picked up a camera. I didn’t do it as part of some grand corporate masterplan I did it 100% for me. I needed a creative outlet like I needed air to breathe. Two years later, when my first baby girl […]

If you are a lifestyle family photographer, you already know the dreaded seasonal slump. Peak fall family season ends, and suddenly your calendar dries up for months. Fourteen years ago, I decided I was completely done riding that revenue roller coaster. I launched my boutique school photo service and it completely transformed my business. Learning […]

If you want a photography business that books consistently, retains clients year after year, and grows organically through raving referrals, your family photography client experience matters just as much as your portfolio. Most photographers focus almost entirely on their technical craft. They spend years refining their shooting style, studying light, perfecting editing workflows, and practicing […]

How to pose families Most families show up to a portrait session with the exact same anxiety sitting in the back of their minds: “I don’t know what to do with my hands, and I don’t know how to look natural.” That underlying uncertainty is what creates stiff poses, forced smiles, and awkward, rigid energy […]