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lifestyle family, newborn, and school photography educator helping photographers build consistent, profitable six-figure businesses through strategy, systems, and mindset.

Here, you’ll find honest advice on pricing, marketing, and building a business that supports your life, along with guidance on photography and growing a profitable school program.

If you’re ready to create something sustainable, scalable, and truly yours, you’re in the right place.

hi, i'm elena!

CommunitySuccess StoriesMarketingFamily photographyPhotography TipsSchool PhotographyBusiness AdviceNewborn photographyPodcastsPosing

lifestyle family, newborn, and school photography educator helping photographers build consistent, profitable six-figure businesses through strategy, systems, and mindset.

Here, you’ll find honest advice on pricing, marketing, and building a business that supports your life, along with guidance on photography and growing a profitable school program.

If you’re ready to create something sustainable, scalable, and truly yours, you’re in the right place.

hi, i'm elena!

With the gaining popularity of “lifestyle” and “documentary” family photography the word “pose” has gained a bad rap.  One of the things I see photographers posting on social media all the time is “I just love the in-between moments.” Or “I swoon over candid moments.”  You guys! Let me let you in on a little […]

Why every lifestyle photographer needs to know how to pose

May 21, 2019

It is not a secret that I love family photography. And I SUPER love Seattle family photography because I love the people in this city! They are for sure my people.   Family photography is what I would say is my speciality, my zone of genius. I love it. But I will admit, there was a […]

Three things you can do RIGHT NOW to improve your family photography

May 21, 2019

When I am working with a family, my main goals are to capture love and connection; a glimpse into the essence of what makes a human relationship.   I do not want my clients to have images that are stiff and uncomfortable (albeit well-dressed) versions of themselves.  I want them to end up with images […]

Lifestyle family posing that actually works

May 21, 2019

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