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lifestyle family, newborn, and school photography educator helping photographers build consistent, profitable six-figure businesses through strategy, systems, and mindset.

Here, you’ll find honest advice on pricing, marketing, and building a business that supports your life, along with guidance on photography and growing a profitable school program.

If you’re ready to create something sustainable, scalable, and truly yours, you’re in the right place.

hi, i'm elena!

CommunitySuccess StoriesMarketingFamily photographyPhotography TipsSchool PhotographyBusiness AdviceNewborn photographyPodcastsPosing

lifestyle family, newborn, and school photography educator helping photographers build consistent, profitable six-figure businesses through strategy, systems, and mindset.

Here, you’ll find honest advice on pricing, marketing, and building a business that supports your life, along with guidance on photography and growing a profitable school program.

If you’re ready to create something sustainable, scalable, and truly yours, you’re in the right place.

hi, i'm elena!

The term “Lifestyle” I wanted to talk a little bit about the term “Lifestyle” since it is one that is quite often thrown around in our industry and it is what people of use to describe my work. The words we use to describe our work matter very little in my mind. What matters is […]

What does the term “lifestyle” even mean?!

May 23, 2019

Hey there, friend! I hope you are enjoying your summer. I wanted to talk to you about something very important and that is your portfolio. There are two main things I want you to focus on when you are preparing your online portfolio. Your portfolio should be a place where you: 1. Show your best […]

How to attract high quality clients with a high quality portfolio

May 23, 2019

If you are at all familiar with my newborn work you know that it is completely “Lifestyle.” Now the words we use to define our work aren’t really important. What is truly important is the feeling behind our work. My newborn work is family and baby centered. I don’t pose my newborns on a beanbag […]

Stop doing what you “should” do and trust your creative intuition.

May 23, 2019

If you’ve ever shot a traditional newborn session, you know how exhausting it can be. You spend hours fighting with beanbag heaters, white noise machines, and sleeping props, trying to mold a fragile infant into an unnatural position. The moment the baby wakes up, the session halts, anxiety spikes, and everyone gets stressed. Years ago, […]

My Number One Trick for Posing Newborns Safely

May 21, 2019

I get asked about time management literally every day. Listen, I don’t have more hours in my day than you do. I am a single mom. I have a full time business. It’s a lot. But what I have learned is that you have to streamline your work and develop systems in order to keep […]

Work smarter, not harder in your photography business

May 21, 2019

We live in a magical time where we have access to entertainment, art, and friendship literally in the palm of our hands. I will be the dork here and say that the power of the internet still blows my mind. However, this instant access, instant gratification, instant everything has many downfalls in my opinion. I […]

Why it’s so important to focus on your own creative journey

May 21, 2019

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