The Shift from Generalist to Branding Photography Specialist

Finding your branding photography niche is about more than just changing your Instagram bio; it’s about a total internal realignment. In this episode, Bonnie Phillips shares how she stopped “inching up” her income and finally gave her business a fair shot by leaning into her specialty: supporting women-owned businesses and entrepreneurs.

Overcoming the “Fear of Success”

One of the most revelatory parts of Bonnie’s journey was realizing that it wasn’t a lack of strategy holding her back, it was the “camaraderie in failure”. It is often safer to stay small where everyone “gets” the struggle than to step into a level of success that feels isolating. Bonnie and Elena discuss how to rewrite these subconscious money stories to finally feel worthy of four-figure invoices.

Solving Problems Instead of Selling Sessions

When you pivot to branding, you stop being a “person with a camera” and start being a problem solver for other businesses. By educating clients on the difference between a LinkedIn thumbnail and a full lifestyle branding session, Bonnie has created a brand that clients view as an essential investment in their own passive income and marketing.

The Human Element in a Tech-Driven World

While AI is shaking up the industry, Bonnie and Elena argue that human connection is more valuable than ever. People are craving “in-the-room” experiences, whether it’s a hot Pilates class or a branding photography shoot where the photographer truly feels the client’s emotions.

Ready to stop screaming at the internet and start attracting your ideal clients? Tune in to this coaching session to learn how Bonnie Phillips built a cohesive, high-value brand that works for her life.