(Without Relying on Social Media)
If you’re a family photographer, you know how important it is to keep your calendar full. But how do you get family photography clients now when social media alone isn’t delivering the results? I’ve been there, and I’ve figured out the steps that work.
Here’s exactly what I would do right now if I needed to get clients quickly and build my family photography business. Spoiler: It’s more than just posting on Instagram.
1. Set Clear Booking Goals and Create an Easy-to-Use Calendar
To get family photography clients now, you need to start with a goal. How many sessions do you want to book for the rest of the year? Maybe you’re aiming for 10 family sessions before the holidays or 20 newborn sessions for the season.
Once you have your goal, set up a booking calendar with available dates and times. Ease of booking is essential for attracting family photography clients. When potential clients see an easy way to schedule a session, they’re more likely to act quickly.
2. Reach Out to Friends, Family, and Past Clients
An effective way to book family photography clients now is by reaching out to people who already know and trust you. Send a personal email to every friend, family member, and past client you’ve ever photographed—whether it was a paid session or just a favor.
Include a link to your booking calendar and offer a unique deal to encourage them to schedule a session immediately. Sometimes, people need a little nudge to remember how great their last session was with you.
3. Offer a Special Bonus for Immediate Bookings
To incentivize people to book quickly, create a limited-time bonus or offer specifically for family sessions. For example:
- A free print with their session
- 10% off their booking if they schedule within the next week
- A mini-session add-on for clients who book in the next 48 hours
This kind of urgency can be exactly what you need to get family photography clients now without seeming pushy.
4. Partner with Local Businesses for Community Collaboration
One powerful way to reach your target audience and book family photography clients now is by collaborating with local businesses. Whether it’s a children’s boutique, family-friendly coffee shop, or local daycare, partnerships allow you to connect directly with families in your area.
You could offer mini-sessions or discounted packages to their clients or display your photography work in their store. These collaborations put you in front of your ideal clients without relying on social media algorithms to do the work.
5. Create SEO-Optimized Blog Posts to Drive Traffic
When you want to get family photography clients now, one of the most overlooked strategies is creating SEO-optimized content on your website. Write three blog posts that use keywords related to family photography to help your target audience find you.
Some example blog post ideas include:
- “How to Prepare for Your Family Photography Session”
- “Top Family Photography Locations in [Your City]”
- “What to Wear for Your Family Photo Shoot”
Use keywords like “book family photography session” and “family photo session tips” throughout your blog posts. Over time, this content will help drive organic traffic to your website, putting you in front of potential clients who are actively searching for a family photographer.
6. Host a Mini-Session Event
A well-timed mini-session event can help you book family photography clients now while creating buzz around your business. Host a limited-time event where families can book shorter sessions at a discounted rate.
Mini-sessions are perfect for families who want quick, affordable photos. They’re also a great way to bring in new clients who may not have booked a full session otherwise. Plus, they allow you to showcase your work and build relationships for future sessions.
More Ways to Get Family Photography Clients Now
If you’re serious about filling your calendar and growing your family photography business, I’ve got three more proven strategies that don’t rely on social media. Download my free guide to learn additional methods that will help you book clients fast!
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