I used to scroll through social media and dream of being one of those “booked out” photographers. You know the ones, the go to photographer, full calendars, thriving businesses, and what seemed like effortless success. For a while, I told myself, “One day I’ll have a business like that.”

But about a year into my journey, something shifted.

I stopped waiting for the perfect moment.

How I became the go to photographer in Seattle

I decided to start acting like the go to photographer in Seattle. I told everyone I had a photography business. I talked about it confidently. I showed up online like it was real because it was.

I attended community events. I built my brand presence on social media. I told friends, family, and even strangers what I did. I wasn’t faking it. I was claiming it.

And guess what? That shift in mindset changed everything.

Within a year, my calendar was full and I was earning nearly what I had made as a nurse. People were talking. Referrals were rolling in. I wasn’t waiting for someone to validate me anymore, I became the photographer I used to look up to.

Fifteen years later, I run a multiple six-figure business. I’ve built a team. I photograph hundreds of families a year. I’ve created a movement around heartfelt, family centered photography. And it all started with one mindset shift:

Stop waiting. Start showing up.

If you’re ready to go from hoping to fully booked, I created a free resource just for you.

Click here to download my free Photography Business Roadmap.
It breaks down exactly how I built this business so you can do the same.