Pinterest is a visual search engine that can be an excellent marketing tool for photographers to showcase their work and reach a wider audience. Pinterest often gets jumbled in as a social media platform but this is a misconception. It is a search engine much like Google. If you don’t like social media Pinterest is a great option for marketing your business!
Here are some basic tips on how to use Pinterest to market your photography business:
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Create a Business Account: The first step in using Pinterest for your photography business is to create a business account. This will allow you to access features like analytics, promoted pins, and rich pins. Be sure to optimize your profile by adding a profile photo, a description of your business, and a link to your website.
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Create Boards: Boards are the foundation of Pinterest, and they allow you to categorize and organize your pins. Create boards that reflect the different types of photography services you offer or the different themes of your work. For example, you could have boards for wedding photography, portrait photography, family photography, newborn photography and so on.
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Pin High-Quality Images: Pinterest is a visual platform, so it’s important to pin high-quality images that are visually appealing and reflect your photography style. Make sure that your images are optimized for Pinterest by adding descriptive titles and captions and using relevant keywords.
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Link back to your website each time you pin. This is perhaps the best thing about Pinterest, you can share links to your website with every single pin you share. Make sure to always share a link back to your website when pinning.
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Promote Your Pins: If you want to reach a wider audience on Pinterest, consider promoting your pins using the platform’s advertising options. Promoted pins appear at the top of search results and in users’ home feeds, which can help to drive more traffic to your website.
Pinterest is an excellent platform for photographers to showcase their work and reach a wider audience. By creating a business account, creating boards, pinning high-quality images, linking back to your website, and promoting your pins, you can use Pinterest to market your photography business and drive more traffic to your website.
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