THE BLOG

Today I want to dive into a topic that’s often debated in our industry – whether to reveal your pricing on your website or keep it a secret. I know that there are two very polarizing sides to this argument and that the decision you make is based on so many factors. I strongly believe that pricing secrecy is not good and that you should just put those prices on your website. Here is why…

The Time Drain of Pricing Secrecy

Here’s the deal: keeping your pricing a secret is not just frustrating for potential clients; it’s a time-waster for you. Picture this scenario – a client is interested, but they’re unsure about the cost. Instead of providing clarity upfront on your website, you find yourself caught in an endless loop of emails. Time is money, and we want to use it wisely, not going back and forth with someone who might not align with our rates. It is a waste of their time if they don’t want to pay your prices and it’s a waist of your time to have to explain it to them.

Data-Driven Insights: The Impact of Transparency

Studies have spoken, and they say potential clients are less likely to inquire when there’s no pricing or when it’s hard to find or understand. In a world where information is just a click away, having transparent pricing is your ticket to capturing the attention of potential clients.

Trust: The Currency of Client Relationships

Here’s the truth – pricing secrecy erodes trust. When clients sense evasion, they might assume you’re trying to pull a fast one or gearing up for a sales pitch they’d rather avoid. Establishing trust is key to building lasting client relationships, and transparent pricing is a fundamental step in that direction.

Embedding Transparency in Your Brand

My recommendation? Put your pricing on your website – make it crystal clear and easy to find. Potential clients shouldn’t have to play detective to discover what your services cost.

Selling Value, Not Prices

You’re worth your prices, and you shouldn’t have to convince anyone of that. Instead of spending time on endless back-and-forths, channel that energy into elevating your brand experience. Showcase the unique value your photography business brings to the table.

An Expert Makes Things Simple

Being an expert means making things simple, not complicated. Transparency in pricing is a sign of professionalism. It reflects your confidence in the value you provide. Simplify the decision-making process for your clients, and let your expertise shine through.

In conclusion, transparency in pricing isn’t just a trend; it’s a strategic move that can save you time, build trust, and attract the right clients. So, ditch the secrecy and let your prices speak for themselves.