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lifestyle family, newborn, and school photography educator helping photographers build consistent, profitable six-figure businesses through strategy, systems, and mindset.

Here, you’ll find honest advice on pricing, marketing, and building a business that supports your life, along with guidance on photography and growing a profitable school program.

If you’re ready to create something sustainable, scalable, and truly yours, you’re in the right place.

hi, i'm elena!

CommunitySuccess StoriesMarketingFamily photographyPhotography TipsSchool PhotographyBusiness AdviceNewborn photographyPodcastsPosing

lifestyle family, newborn, and school photography educator helping photographers build consistent, profitable six-figure businesses through strategy, systems, and mindset.

Here, you’ll find honest advice on pricing, marketing, and building a business that supports your life, along with guidance on photography and growing a profitable school program.

If you’re ready to create something sustainable, scalable, and truly yours, you’re in the right place.

hi, i'm elena!

2020 could easily have been the year we gave up, hid out, and hunkered down. And no matter how you got through this year, my friend, you deserve a medal. Do you remember where you were the moment you realized the pandemic was about to change our lives in a big way? The first time […]

How to compassionately market yourself as a photographer.

January 5, 2021

Okay, sure, Annie Leibovitz never needed Instagram to become one of the world’s most celebrated photographers. She was also a decade into her fifty-years-and-counting career when she started to get the shots that put her on the map. If you’re hesitant to immerse yourself in Instagram to help build your business, allow me to share […]

Still on the fence about Instagram for your Photography Business?

December 2, 2020

I interviewed New York photographer Katie Cassara earlier this month about her success since taking my online course Schooled. Schooled: The Complete Guide to Fine Art School Photography teaches photographers around the world the ins and outs of fine art school photography and how to add school portraits to your business offerings. I wasn’t too […]

How This Photographer Booked Over 20 Family Sessions from School Picture Day

April 16, 2020

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