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How This Photographer Booked Over 20 Family Sessions from School Picture Day

I interviewed New York photographer Katie Cassara earlier this month about her success since taking my online course Schooled. Schooled: The Complete Guide to Fine Art School Photography teaches photographers around the world the ins and outs of fine art school photography and how to add school portraits to your business offerings.

I wasn’t too surprised to hear that only one year after taking Schooled and with a relatively new Lifestyle Photography business, Katie was able to book a preschool with 75 kids and make a profit of $3,500. It’s actually pretty normal to make between $2,000 and $4,000 per school shoot!

The part of Katie’s story that was incredible to hear was that she has booked over 20 family sessions directly from taking fine art school portraits at that ONE preschool.

This means almost a THIRD of families whose kids got their portrait taken by Katie then signed up for a full family session with her!

Katie says “I’ve completed or booked family and extended family sessions, maternity, newborn, professional headshots, and senior photos all thanks to this one school.”

This is exactly the reason why School Portrait Photography is the perfect addition to any family photography business. What better way to market yourself than by providing a family with school portraits they LOVE?

I also asked Katie what part of the Schooled course was most valuable to her:

“Elena truly walks you through every step of the process and makes it easy to follow — from equipment and product recommendations, to set-up and tear-down, to working with the kiddos and even how to market/what to say in school and parent communication — every aspect of this is seamless.

Thanks Katie! As we wrapped up the interview, I asked Katie if she has any advice to share with prospective Schooled students.

“Just do it! Jump right in. This is such a great opportunity to grow your business, and have fun with super cute kiddos in the process.”

I couldn’t agree more!

Check out Katie’s beautiful work below. You can find her website here and her Instagram here!

Now’s the best time to learn how to make Fine Art School Portrait Photography work for you!

Get instant access to my free webinar now!.

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