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lifestyle family, newborn, and school photography educator helping photographers build consistent, profitable six-figure businesses through strategy, systems, and mindset.

Here, you’ll find honest advice on pricing, marketing, and building a business that supports your life, along with guidance on photography and growing a profitable school program.

If you’re ready to create something sustainable, scalable, and truly yours, you’re in the right place.

hi, i'm elena!

CommunitySuccess StoriesMarketingFamily photographyPhotography TipsSchool PhotographyBusiness AdviceNewborn photographyPodcastsPosing

lifestyle family, newborn, and school photography educator helping photographers build consistent, profitable six-figure businesses through strategy, systems, and mindset.

Here, you’ll find honest advice on pricing, marketing, and building a business that supports your life, along with guidance on photography and growing a profitable school program.

If you’re ready to create something sustainable, scalable, and truly yours, you’re in the right place.

hi, i'm elena!

It is not a secret that I love family photography. And I SUPER love Seattle family photography because I love the people in this city! They are for sure my people.   Family photography is what I would say is my speciality, my zone of genius. I love it. But I will admit, there was a […]

Three things you can do RIGHT NOW to improve your family photography

May 21, 2019

I don’t know about you, but when I was first starting out I thought I needed a ton of expensive camera gear to be a good photographer. I also thought to be considered a “professional” I had to have the latest camera body and a bag full of lenses. Not to mention an expensive camera […]

The gear you need to get started as a photographer

May 21, 2019

A friend and I were chatting today about when you just know you should say no yet you don’t. In the world of social media we see so many people doing so many things. It seems like everyone is traveling, buying new gear, getting their hair done, going to epic locations to do epic shoots, […]

Why saying no is actually good for your photography business

May 21, 2019

Have you ever heard of impostor syndrome? No. Well let me tell you a little bit about it. It’s that little voice inside your head that says “hey you, are you crazy? Don’t you see all the other bad ass artists out there who are so much better than you. Who do you think you […]

You are not an imposter. Let go of that self doubt!

May 21, 2019

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