THE BLOG

Part I of this post focused on building up your Instagram following and where to find inspiration for what to share and what to write. Part II gets down to the nitty gritty of using video and boosting engagement. Ready to go deeper and truly immerse yourself in Instagram for your photography business? Sign up […]

To prepare for the launch of Photographer Social SchoolI asked you to give me all your burning Instagram questions. And just as I knew you would, you delivered!  We’ll be doing a more strategic deep dive on all aspects of building your brand with Instagram in the course, but to give you a sense of […]

There are a lot of things I’m grateful for as I reflect on 2020. My kids are safe and healthy. I’ve made a loving home with my wonderful partner and our beautiful blended family. My community showed up in a big way this year to pursue their dreams with determination and grace.  But something else […]

2020 could easily have been the year we gave up, hid out, and hunkered down.  And no matter how you got through this year, my friend, you deserve a medal.  Do you remember where you were the moment you realized the pandemic was about to change our lives in a big way? The first time […]

My community tells me all the time that the biggest roadblock to content planning is figuring out what to write. I’ve heard it all: “I am a terrible writer” “Why doesn’t anyone engage with my posts?”⠀ “Are people actually reading these, anyway?” And you know what? These are all valid concerns. But if you find […]

As photographers, we kinda have a leg up over a lot of other entrepreneurs who market online. Because, while they might need to spend some time determining which social media platforms to invest their energy (and eventually, their ad spend) into — for us, it’s a no-brainer. For an industry as visual as ours, it’s […]