THE BLOG

My community tells me all the time that the biggest roadblock to content planning is figuring out what to write. I’ve heard it all: “I am a terrible writer” “Why doesn’t anyone engage with my posts?”⠀ “Are people actually reading these, anyway?” And you know what? These are all valid concerns. But if you find […]

As photographers, we kinda have a leg up over a lot of other entrepreneurs who market online. Because, while they might need to spend some time determining which social media platforms to invest their energy (and eventually, their ad spend) into — for us, it’s a no-brainer. For an industry as visual as ours, it’s […]

Okay, sure, Annie Leibovitz never needed Instagram to become one of the world’s most celebrated photographers. She was also a decade into her fifty-years-and-counting career when she started to get the shots that put her on the map. If you’re hesitant to immerse yourself in Instagram to help build your business, allow me to share […]

Hey you. Are you looking for a healthy way to approach the sheer volume of photography advice out there (all kinds of advice, really)?  Everything will become clearer when you make this your mantra: not all advice is for you.  Sit with that for a minute. How does it feel?  Maybe you’re wondering what the […]

There’s no shortage of technical advice out there on how to go from being a good photographer to a great one.  When we’re in the building phase, it’s so easy to get overwhelmed by what the pros have to say about equipment, lighting, editing and composition, that you may be tempted to just put your […]

Pricing can be a stressful experience for Photographers.  With so many factors to consider, like your level of experience, your time investment, your clients’ needs, what other photographers in your market are charging — you might be tempted to set your rates on the low end while you build up a following. And chances are, you’ll […]