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lifestyle family, newborn, and school photography educator helping photographers build consistent, profitable six-figure businesses through strategy, systems, and mindset.

Here, you’ll find honest advice on pricing, marketing, and building a business that supports your life, along with guidance on photography and growing a profitable school program.

If you’re ready to create something sustainable, scalable, and truly yours, you’re in the right place.

hi, i'm elena!

CommunitySuccess StoriesMarketingFamily photographyPhotography TipsSchool PhotographyBusiness AdviceNewborn photographyPodcastsPosing

lifestyle family, newborn, and school photography educator helping photographers build consistent, profitable six-figure businesses through strategy, systems, and mindset.

Here, you’ll find honest advice on pricing, marketing, and building a business that supports your life, along with guidance on photography and growing a profitable school program.

If you’re ready to create something sustainable, scalable, and truly yours, you’re in the right place.

hi, i'm elena!

I had a birthday last week, I turned 38. Everyone says when I turn 40 I won’t feel like this BUT, at this point in my late 30’s I can say with complete certainty that I would never go back to being younger. ⁠ ⁠ I would take every wrinkle, every grey hair, every stretch […]

You Are Enough | Photography Business Advice

July 30, 2020

I don’t know about you but this past few months has both gone by fast as lightning and slow as molasses. What I keep coming back to is how magnificent it is that our entire planet experienced the same thing at once AND that we came together to protect humanity. How beautiful. And what’s more […]

How To Reopen Your Photography Business When Stay At Home Orders Are Lifted

May 8, 2020

I interviewed New York photographer Katie Cassara earlier this month about her success since taking my online course Schooled. Schooled: The Complete Guide to Fine Art School Photography teaches photographers around the world the ins and outs of fine art school photography and how to add school portraits to your business offerings. I wasn’t too […]

How This Photographer Booked Over 20 Family Sessions from School Picture Day

April 16, 2020

One of the biggest benefits of adding Fine Art School Portraits to your wheelhouse is being able to create income during the slow periods. Grab the FREE Fine Art School Portrait Guide now For us family photographers, that slow period starts during the winter months and usually extends through Spring, and it can be brutal. […]

How This Photographer added $15,000 to her Lifestyle Photography Business Income

April 6, 2020

***Updated as of 3/17/20 **The advice in this article is simply advice. It is not medical advice or backed by any scientific research. *** At this time, I would suspend shoots until we have flattened the curve. Hopefully in a few months we can start using these guidelines again but for now I believe self […]

What Photographers Need To Know About The Coronavirus COVID 19

March 6, 2020

Nearly eleven years ago I decided I wanted to go into business. I was a new photographer and I had a big dream. If you know me, I am one to follow said big dreams and jump into the fire. While I was gaining skill and surviving on passion and caffeine I did one thing […]

The Number One Thing You Need To Know About Branding For Photographers

January 23, 2020

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